Using news media tools are aqnother way to reach important audiences including elected officials.

Draft an Op-Ed Article for Your Local Paper

Op-ed articles are a critical means for framing the policy and political debate.  The op-ed pages are read by a wide range of policy makers, including by your local congressman who will have an important vote on issues affecting our industry.  And there is no better or more authoritative voice than you – you are on the front lines of an industry that protects our national security and which has built a world-class manufacturing base.

• Draft a 500-700 page op-ed, in your words, which describes the best arguments, drawing on history, facts and logic.

• Directions for submitting the op-ed are on a newspaper’s opinion/editorial page where email addresses for submissions are listed.  These can generally be done over email.

• It is important to call the newspaper to ensure that the piece has been received.  The phone numbers for the op-ed page are generally listed with the submission information.  The general number for the newspaper can also connect you.

• Your views about the impact on local readers are critical.  Your views and observations as a local leader are highly relevant.

Go On Local Radio and Television, or Call In To Open Programs

Local radio and television is a powerful way to reach members of your community, including political leaders and members of the press.

• Local affairs shows will have a website – either freestanding or through the television or radio station.  This will have contact information, and you should try and reach the show’s producer or booker.

• Explain your role in the community and the importance of the issue to local listeners/viewers and ask the station to cover the story and include you as a guest.  Research what coverage they have given the issue in the past – and particularly if they have included other perspectives that could be balanced by your own.

• Many shows on talk radio are also open to public callers.  Follow the instructions for calling in and be prepared to tell the screener who you are, what you will ask or say.  Focus your comments on the impact of the issues on local listeners, and frame them as a response to something the host or another caller has said.

• Your integrity is critical – make sure and disclose any business or financial interest you have in the issues you are arranging an appearance or calling in to live media.